Idaho Kids Covered Messaging Toolkit

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This messaging guide was written by policy experts at Idaho Kids Covered, and is meant to provide children’s health policy advocates with the tools that they need to effectively communicate about many Idaho Kids Covered policy priorities. The guide discusses the best value and messaging frames that advocates can utilize in ways that are persuasive and understandable to state lawmakers and officials. The guide covers the importance of communicating through shared values, children’s health coverage and access to care, protecting kids after the end of the Public Health Emergency, protecting Medicaid, and answers to common questions that advocates get from the media and legislators. Using this guide, you can prepare yourself to successfully advocate for Idaho kids this legislative session.

This is a working document that will be updated regularly after receiving feedback from advocates and updated research of best practices.

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